Another lesson Jim and I learned from hiking around Mt. Kenya on NOLS was how to deal with adversity. One day, a small team of us spent the day doing a technical climb, before meeting up with the rest of the group at the next night’s campsite. On the way to the campsite, it started to snow and hail as soon as we reached the top of one ridge. When we got to the second ridge, a blanket of clouds quickly surrounded us, completely closing off our visibility beyond 50 feet ahead or below us. The hail started to pound heavily on top of us, which made the rocks on the ridge very slippery and icy. If that wasn’t enough, we had a time constraint because the sun was starting to set and soon it would be dark. Since we couldn’t see anything around us, we started to question where we were and where we needed to go.
In a startup, it can sometimes be hard to tell if you are going in the right direction, particularly if you are charting a new path to a place no one has ever been. The more planning you do beforehand, the better prepared you are to deal with countless unknown factors that will pop up along the way. The more conversations you have with potential customers or partners, the more you think about competitive threats and how you will deal with them, the more you plan to consider how different market scenarios may impact you, the more confidence you will have to stay the course. It is still important to refer back to your map from time to time to see how well you are progressing and determine if you need to make any adjustments. Maybe you are further than you expected to be or not far enough? Maybe you find a better place to camp? Or maybe there’s a herd of cape buffalo running your way?
In Kenya, the lack of visibility prevented us from knowing if we were going the right way, so we had to rely on the planning we had done beforehand to keep us moving forward. Eventually, our perseverance paid off (and a little luck), because the clouds lifted a bit at the right time for us to notice that we were hiking right through camp.
Starting a company means being comfortable with the unknown. We don’t know how it will end up. But, we have spent a lot of time thinking about this space, and if we stay focused on our goals and we passionately execute them, then hopefully things will turn out well.