Jambo

One of the hardest parts about creating something new is getting the word out. Even if you manage to get the technology right, it is useless without users. We’re out at the SQE’s StarEAST conference in Orlando right now, and we’re spreading the word on Jambo. One of the cooler ways of doing that has been to attach white logo ribbons to the name badges of people using Jambo – here’s my badge:



This is a good way of creating conversation about Jambo and showing who the Jambo-enabled networkers are at the conference. If you want to create some buzz about your high-tech product, sometimes low-tech is the way to go!

The Art of the Start – this is pure, crystalized entrepreneurial wisdom. Charles and I have both blogged about it before, so I won’t go on. This book is truly useful. My dad taught me (by example) that if you read a book that affects you, call the author. Good things can happen. Yesterday they did.

We’re out in the bay-area for a slew of meetings and presentations. The night I arrived, I sent Guy Kawasaki an email – telling him how much Ive gotten out of his book and a few minutes later, he wrote back! (Ok, he knows my dad, which I’m sure helped He invited me to an Art of the Start conference he was hosting on Thursday. With Charles and I shuffling a bit, it was the only day that would have worked. The whole day was amazing – go to one of these events. In an audience full of Valley tech entrepreneurs, I sat next to Kristi Yamaguchi! I met some amazing (and *very* relevant) people and the speakers and panelists provided extremely useful insights. The content was very timely considering Jambo’s current phase transition from pure development into a customer-facing entity. Guy is an unbelievably kind, down-to-earth individual who happens to be *extremely* intelligent – I was thankful to spend the day at his seminar, and the connections I made were remarkable. It was one of those days that seemed to be filled with serendipitous linkage .