Social Experiments

I’m always interested in how technology changes social behavior – in this case the technology is beer and chalk.

We went to dinner in San Francisco with my good friend Mike last night and then for a drink at his local, Finnigan’s, afterwards. I took this picture in the bathroom. (You might say I was influenced by the Guiness.)

ppc0041.jpg

Its a pretty interesting social experiment. What happens when you stick a chalkboard next to the urinal? You’ve now empowered the guys in the bar to post a message that is available to the other guys in the bar. Its a kind of low-tech Jambo tagline. I can think of hundreds of creative uses for this temporary, location-based messaging system. I wonder if there is another one in the women’s room? Interestingly, its also a kind, subtle way of the management saying “please don’t write on our walls”.

This entry was posted on Friday, June 3rd, 2005 at 2:00 am and is filed under Face-to-Face. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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