We made a batch of t-shirts for our launch at Washington University. First lesson learned – the tighter the better. All the girls wanted Youth Large – evidently the Small just wasn’t small enough. A lot of guys preferred Medium over Large, and few requested X-Large. This is a trend I like to see, because Youth Large is a lot cheaper!
Another lesson is to see what the shirt looks like before printing a large batch of them. We found out later that “Jambo” was hard to read from far away – so next time we will be making sure the colors stand out better. Luckily, we only made 150 of them, so our sunk costs were relatively low.
Let us know if you all have any suggestions for a cool t-shirt or a great tagline.